Editorial Standards
At Discover Big Bear Lake, our goal is to provide accurate, helpful, and trustworthy information for visitors and locals exploring Big Bear Lake year-round.
These editorial standards explain how our content is created, reviewed, and maintained, so readers understand what they can expect from our guides, recommendations, and articles.
Our Mission
Discover Big Bear Lake exists to help people plan better experiences in Big Bear Lake through:
- Practical, experience-based guidance
- Local insight and research
- Clear, honest recommendations
We prioritize usefulness over promotion and accuracy over trends.
How Our Content Is Created
Content published on Discover Big Bear Lake is created using a combination of:
- First-hand experience in Big Bear Lake
- Ongoing research using reliable sources
- Local observations and seasonal updates
- Verification of public information when possible
We do not publish automatically generated lists or unverified third-party data without review.
Accuracy & Updates
Big Bear Lake conditions change frequently — especially weather, trail access, road conditions, restaurant hours, and seasonal activities.
To maintain accuracy:
- Articles are reviewed and updated as needed
- Seasonal and outdoor content is revised when conditions change
- Outdated information is corrected or removed when identified
If readers notice an error or outdated detail, we welcome corrections through our Contact page.
Local Experience & Perspective
Our content reflects a local-first perspective.
We aim to highlight:
- Practical details visitors need (parking, timing, access, safety)
- Local considerations that may not appear on generic travel sites
- Responsible guidance for outdoor recreation and wildlife viewing
We do not promote unsafe, irresponsible, or harmful behavior toward wildlife or natural areas.
Restaurant & Business Coverage
Restaurants, attractions, and businesses featured on Discover Big Bear Lake are selected based on:
- Relevance to visitors and locals
- Reputation, experience, or community presence
- Editorial judgment — not paid placement
Inclusion on our site does not guarantee endorsement, and absence does not imply criticism.
Affiliate Links & Partnerships
Some pages may contain affiliate links or partnerships that help support Discover Big Bear Lake.
Our standards:
- Affiliate relationships never influence editorial decisions
- Recommendations are based on genuine usefulness and relevance
- Sponsored or affiliate content is clearly disclosed
You can read more on our Affiliate Disclosure page.
Sponsored Content
When sponsored content is published:
- It is clearly labeled
- It follows the same quality and accuracy standards as all content
- Editorial integrity is maintained
We do not accept sponsorships that conflict with our mission or mislead readers.
Safety & Responsibility
Many of our articles cover outdoor activities, wildlife, and seasonal conditions.
We strive to:
- Include safety considerations where appropriate
- Avoid giving professional, medical, or legal advice
- Encourage responsible and respectful use of public lands
Readers are encouraged to use their own judgment and verify current conditions when planning activities.
Independence & Integrity
Discover Big Bear Lake maintains full editorial independence.
We do not:
- Accept payment for positive reviews
- Allow advertisers to dictate content
- Publish misleading or deceptive information
Our credibility depends on reader trust.
Feedback & Corrections
We welcome feedback, corrections, and suggestions from readers and locals.
If you believe information on our site is inaccurate or outdated, please contact us so we can review and update it.